Today, we’re the Netherlands’ leading energy distribution platform for consumers and business customers. We work with all leading energy retailers. We pull together cloud solutions, data analytics and connectivity to create a powerful business offering for more than 350 business partners. We provide energy suppliers access to high value sales channels like telemarketing, door-to-door, direct sales, retail and shop-in-shop with new channels coming soon. But we’re more than an energy e-commerce platform. With real-world experience going back to 2005. We really know the energy market.
From door-to-door sales to online
Our origins go all the way back to the liberalisation of the Dutch energy market in 2004 with the establishment of In Your Face in 2005. In 2008 the business evolved into Combisales International, a fast-growing contract sales organisation specialised in selling energy and telecom subscriptions door-to-door. That lasted until 2011, with some pivots and lots of other exciting developments along the way. Then, through some friendly connections, we became involved in the budding space of online energy auctions and also started advising large corporates on how to get the best energy deals via our boutique broker Flink Consultants. In 2014, we switched our 50,000th SME client and launched another business called Energiemanager.nl that combined a website with door-to-door advice on switching gas and electricity suppliers. Old school meets new. Offline and on.
Time to shift to Connecthing
Seeing where things were going, we adopted the name Connecthing, in 2016, in recognition of our growing focus on developing digital platforms for partners. Connecthing was established as the holding company for our business and consumer labels and inkoopmanager.nl was born. Our label dedicated to partnering with SME purchasing managers, acting as their trusted partner for energy.
Lean platform focus
The big pivot came in 2017 after we bought online energy distribution platform NutSelect. NutSelect connects Dutch energy retailers with third-party intermediaries (TPIs). Rather than spreading ourselves too thin, we decided to rationalise and scale back our other businesses and concentrate on growing the NutSelect platform. This led us to buy our biggest SME-focused competitor, Synnion, and, shortly after, SCHERP Ontwikkeling, the software company that developed SalesView Pro. We sold our corporate energy business Flink Consultants. Having migrated all our business onto SalesView Pro, we now operate in the Netherlands under the NutSelect label in both consumer and SME markets.