What we do and why.

No progress without power. No economic growth without energy. No creature comforts, no convenience, no vitality. Energy in, energy out. But today it’s no longer just about having enough energy to meet our growing needs, it’s also about having the right kind of energy and not wasting it. That means affordable energy, responsible energy, sustainable energy.

Switching supplier to spark the energy transition
As Connecthing, we make switching easy and help accelerate the energy transition by coupling suppliers of energy and related products and services with TPIs and resellers. We strip the complexity out of the sales process and ensure our product offerings are always competitive and fully compliant. We protect customer data with our lives and follow a strict code of conduct. Our energy marketplaces – advanced sales and data analytics platforms – deliver satisfied customers and turn raw data into valuable information for our partners. We provide insights, flag opportunities, identify ways to build long-term customer relationships and enable the creation of smart dashboards, in-depth reports and high-impact visualisations that support better business decisions.

More than 95% green energy switches in 2018
Result: suppliers can reach new customers and develop innovative energy-related products and service offerings. And consumers can enjoy the benefits of competitive tariffs, fixed and variable contract terms and more renewable energy choices that support the energy transition. In 2018, more than 95% of all switches via our platform were to green energy!

Our story.

Today, we’re the Netherlands’ leading energy distribution platform for consumers and business customers. We work with all leading energy retailers. We pull together cloud solutions, data analytics and connectivity to create a powerful business offering for more than 350 business partners. We provide energy suppliers access to high value sales channels like telemarketing, door-to-door, direct sales, retail and shop-in-shop with new channels coming soon. But we’re more than an energy e-commerce platform. With real-world experience going back to 2005. We really know the energy market.

From door-to-door sales to online
Our origins go all the way back to the liberalisation of the Dutch energy market in 2004 with the establishment of In Your Face in 2005. In 2008 the business evolved into Combisales International, a fast-growing contract sales organisation specialised in selling energy and telecom subscriptions door-to-door. That lasted until 2011, with some pivots and lots of other exciting developments along the way. Then, through some friendly connections, we became involved in the budding space of online energy auctions and also started advising large corporates on how to get the best energy deals via our boutique broker Flink Consultants. In 2014, we switched our 50,000th SME client and launched another business called Energiemanager.nl that combined a website with door-to-door advice on switching gas and electricity suppliers. Old school meets new. Offline and on.

Time to shift to Connecthing
Seeing where things were going, we adopted the name Connecthing, in 2016, in recognition of our growing focus on developing digital platforms for partners. Connecthing was established as the holding company for our business and consumer labels and inkoopmanager.nl was born. Our label dedicated to partnering with SME purchasing managers, acting as their trusted partner for energy.

Lean platform focus
The big pivot came in 2017 after we bought online energy distribution platform NutSelect. NutSelect connects Dutch energy retailers with third-party intermediaries (TPIs). Rather than spreading ourselves too thin, we decided to rationalise and scale back our other businesses and concentrate on growing the NutSelect platform. This led us to buy our biggest SME-focused competitor, Synnion, and, shortly after, SCHERP Ontwikkeling, the software company that developed SalesView Pro. We sold our corporate energy business Flink Consultants. Having migrated all our business onto SalesView Pro, we now operate in the Netherlands under the NutSelect label in both consumer and SME markets.

Our core values.


We are always connecting people and organisations, which makes Partnership central to everything we do. We partner with both supply and demand sides of the value chain – suppliers of energy and related products and services, TPIs and resellers. In concrete terms, this means every day being:

Putting our partners first through short response times, going the extra mile for their customers and our colleagues and generally offering great service;
Delivering a dependable platform that provides trustworthy advice, helping our partners to satisfy their customers every day, making timely payments and providing relevant training;
Building the best cloud-based marketplace and developing innovative features to create the most relevant and user-friendly products and services for our partners and their customers;
Striving to help customers go beyond switching supplier by deploying energy-related products and services at scale, delivering energy saving and optimising energy contracts, plus supporting our partners and suppliers over the long run.

The road ahead.

As Connecthing, we are convinced that energy switching has a key role to play in accelerating the energy transition. But to do this, people and companies need honest and reliable information and advice on energy tariffs and terms, green energy and the choices available. And switching needs to be a snap.

We bring both ideas together. Our state-of-the-art marketplace platforms provide clear and trustworthy information and they make switching simple. They also give our partners an outlet for innovative product and service concepts that add value for them, their consumers and their business customers.

Supporting energy switching and saving
Through energy switching, energy saving and new ideas, we think that collectively we can have a considerable impact in creating a sustainable energy future. As Connecthing, we want to be the go-to-partner and platform for every company that is active in the energy market. If they have a product or a service with the potential to scale, we can help make that dream become reality.

During the last 10 years, we have facilitated over 1,000,000 switches in the Netherlands alone and built long-term partnerships with numerous suppliers and hundreds of TPIs and resellers. And in 2018, more than 95% of all switches via our platform were to green energy!

Going forward, our focus is on increasing customer satisfaction and creating ever more value for all parties. Our buy and build strategy… etc. build strategy and a transformative purpose, we think the future is looking good. Both in the Netherlands and further afield.

Everything we need for growth
What’s next? Well, with a new and very experienced management team in place, an enthusiastic private equity investor, a solid buy and build strategy and a transformative purpose, we think the future is looking good. Both in the Netherlands and further afield.

Destination zero carbon.

The energy transition is central to securing a bright future for our planet. Switching from energy derived from fossil fuels to energy derived from sustainable, renewable sources is key to slashing energy-related CO2 emissions and so helping to tackle the climate emergency. Renewable energy and energy efficiency measures have the potential to deliver 90% of the carbon reductions we need.

New energy sources
By the second half of this century, we need to have weaned ourselves off energy sources that pump out CO2 emissions and replaced them with solar, wind, tidal and other clean, renewable sources. And we need to do this at the lowest possible cost while protecting the reliability of our overall system.

A distribution revolution
At the same time, and as part of this transition, we’re going to need to reconfigure our mental model of power generation and supply as we incorporate local generation, local feed-in and local storage into today’s centralised systems. An electric vehicle (EV) will do double-duty as power storage and home batteries will help iron out demand peaks and troughs. Consumers will become prosumers, using their own EV and photovoltaic systems, and the grid will become increasingly regional and local as well, with local demand side management and micro market mechanisms.

New connections and connectivity
As prosumers start to trade power among themselves, we’re going to need new market designs and new regulations. It will be enabled by software, the cloud and smart technology, combined with new policy frameworks and market instruments. In part it will also be driven by companies like Connecthing building digital platforms and enabling smarter connections. Connecting things. We’re ready for it.

Want to learn more from others who share our views? Use the links below to discover what some of the experts are saying about why we all need the energy transition to happen:

IRENA (International Renewable Energy Agency)
UN: Climate Action
WWF: Climate & Energy
Greenpeace: Energy Revolution

Our History.