What we do and why.

No progress without power. No economic growth without energy. No creature comforts, no convenience, no vitality. Energy in, energy out. But today it’s no longer just about having enough energy to meet our growing needs, it’s also about having the right kind of energy and not wasting it. That means affordable energy, responsible energy, sustainable energy.

Switching supplier to spark the energy transition
At Connecthing, we make switching easy and help accelerate the energy transition by coupling suppliers of energy and related products and services with TPIs and business partners. We strip the complexity out of the process. We protect customer data with our lives and follow a strict code of conduct. Our switching platforms and data analytics deliver satisfied customers and turn raw data into valuable information for our partners. We provide insights, flag opportunities, identify ways to build long-term customer relationships and enable the creation of smart dashboards, in-depth reports and high-impact visualisations that support better business decisions.

More than 90% green energy switches every year since 2018
Suppliers can reach high value customers via push channels and develop innovative energy-related products and service offerings. And consumers can enjoy the benefits of competitive tariffs, fixed and variable contract terms and more renewable energy choices that help the energy transition. Since 2018, more than 90% of all switches via our platform in the Netherlands were to green energy. We intend to keep it that way for many years to come!

Our story.

Today, we’re the #1 energy distribution platform in the Netherlands and #2 in Germany, for consumers and SME’s. We work with all leading energy retailers. We pull together cloud solutions, data analytics and connectivity to create a powerful business offering for more than 500 business partners. We provide 60 energy suppliers access to high value sales channels like telemarketing, door-to-door, direct sales, retail and real estate with new digital channels coming soon. But we’re more than just a switching platform. With real-world comparison, acquisition and switching experience going back to 2005. We really know the energy market.

From door-to-door sales to online
Our origins go all the way back to the liberalisation of the Dutch energy market in 2004. In 2008 the business evolved into Combisales International, a fast-growing contract sales organisation specialised in selling energy and telecom subscriptions door-to-door. That lasted until 2011, with some pivots and lots of other exciting developments along the way. Then, we became involved in the budding space of online energy auctions and also started advising large corporates on how to get the best energy deals via our own boutique energy broker Flink Consultants. In 2014, we switched our 50,000th SME client and launched another new business called Energiemanager.nl that combined a website with door-to-door advice on switching gas and electricity suppliers. Old school meets new. Offline and on.

Time to shift to Connecthing
Seeing where things were going we adopted the name Connecthing in recognition of our growing focus on developing digital platforms for our partners. Connecthing was established in 2016 as the holding company for our business and consumer labels and inkoopmanager.nl was born. Our label dedicated to partnering with SME purchasing managers, acting as their trusted partner for energy.

Lean platform focus
The big pivot came in 2017 after we bought #1 energy distribution platform NutSelect. NutSelect connects Dutch energy retailers with third-party intermediaries (TPIs). Rather than spreading ourselves too thin, we decided to rationalise and scale back our other businesses and concentrate on growing the NutSelect switching platform. This led us to buy our biggest SME-focused competitor, Synnion, and, shortly after, SCHERP Ontwikkeling, the software company that developed SalesView Pro. We sold our corporate energy business Flink Consultants. Having migrated all our business onto SalesView Pro, we now operate in the Netherlands under the NutSelect label in both consumer and SME markets. The best brand together combined with the best platform.

Going digital
The Netherlands is the most mature market in Europe. We’ve seen it all. Or so we thought. We took a really close look at the UK. The only market that liberalized before the Netherlands and still pushing the envelope. We don’t believe in price comparison websites in the long run but we really liked what a bunch of companies were doing with auto-switching. We decided to adapt the concept into what we call an auto-saver or switching robot. Something totally new. A win-win for suppliers and end customers. In 2020 we launched Vanzelf. In Dutch it means “automatic” or “super easy”. Soon to be a digital household name.

Crossing borders
Europe is a big place but it didn’t take us long to figure our where to go next. Germany is the biggest energy market. But that’s not why we decided to start there. Switch rates may be less than half the Dutch rates but the potential savings for customers are significantly higher and competition is increasing fast. It’s the perfect time for us to enter and put our mature market knowledge to work. In 2021 we acquired ICSenergie the #2 energy distribution platform for TPIs. We see a huge growth opportunity. Our total addressable market just went from 8 to 56 million customers.

Our core values.


Our business ethos is all about partnership. Connecting buyers and sellers of energy and related products and services and making sure that everyone who connects to and through our switching platforms is a winner. Working together to achieve common goals. Creating value for each other. Never forgetting that in the long run the win-win is always better. In concrete terms, this means every day being:

Providing suppliers a dependable switching platform, helping our partners to satisfy their customers every day, making timely payments and providing valuable insights;
Building the best switching platform with innovative features to create the most relevant and user-friendly services for our suppliers, partners and customers;
Putting our suppliers first through short response times, going the extra mile for our partners and customers and generally offering great service;
Helping customers go beyond the switch by deploying related products and energy saving services, plus supporting our partners and suppliers over the long run.

The road ahead.

At Connecthing, we are convinced that energy switching plays a key role in accelerating the energy transition. We believe that a consumer that doesn’t care about how much they spend on energy is most likely a consumer that doesn’t care about the environment. Most suppliers agree. In mature markets with high switching rates you see stronger adoption of renewable energy and energy savings. But to do this, people and companies need reliable information and advice on energy tariffs and terms, green energy and the choices available. And switching needs to be a snap.

We bring both ideas together. Our digital marketplaces provide clear and trustworthy information and make switching super simple. They also give our partners an outlet for innovative product and service concepts that add value for their consumers and their business customers.

Supporting energy switching and saving
Through energy switching, energy saving and new ideas, we think that collectively we can have a considerable impact in creating a sustainable energy future. At Connecthing, we want to be the go-to-partner and switching platform for every company that is active in the energy market. If they have a product or a service with the potential to scale, we can help make that dream become reality.

During the last 10 years, we have facilitated over 3,500,000 switches in the Netherlands and Germany combined and built long-term partnerships with numerous suppliers and hundreds of TPIs. And since 2018, more than 90% of all switches via our platform in the Netherlands were to green energy. Over the same period we have seen green switches increase from 33% to 50% in Germany. And still climbing!

Everything we need for growth
What’s next? Well, with an experienced management team in place, an enthusiastic private equity investor, a solid buy and build strategy and a transformative purpose, we think the future looks bright. Both in the Netherlands and further afield.

Destination zero carbon.

The energy transition is central to securing a bright future for our planet. Switching from energy derived from fossil fuels to energy derived from sustainable, renewable sources is key to slashing energy-related CO2 emissions and helping to tackle climate change. Renewable energy and energy efficiency measures have the potential to deliver 90% of the carbon reductions we need.

New energy sources
By the second half of this century, we need to have weaned ourselves off energy sources that pump out CO2 emissions and replaced them with solar, wind, tidal and other clean, renewable sources. And we need to do this at the lowest possible cost while protecting the reliability of our overall system.

A distribution revolution
At the same time, and as part of this transition, we’re going to need to reconfigure our mental model of power generation and supply as we incorporate local generation, local feed-in and local storage into today’s centralised systems. An electric vehicle (EV) will do double-duty as power storage and home batteries will help iron out demand peaks and troughs. Consumers will become prosumers, using their own EV and photovoltaic systems, and the grid will become increasingly regional and local as well, with local demand side management and micro market mechanisms.

New connections and connectivity
As prosumers start to trade power among themselves, we’re going to need new market designs and new regulations. It will be enabled by software, the cloud and smart technology, combined with new policy frameworks and market instruments. In part it will also be driven by companies like Connecthing building digital platforms and enabling smarter connections. We want to play our part. Connecting things. We’re ready for it.

Want to learn more from others who share our views? Use the links below to discover what some of the experts are saying about why we all need the energy transition to happen:

IRENA (International Renewable Energy Agency)
UN: Climate Action
WWF: Climate & Energy
Greenpeace: Energy Revolution